081: CFOs & LinkedIn: The Dynamic Duo of Business Development, Josh Turner, Founder, Linked Selling

How can CFOs leverage LinkedIn to fortify their thought leader credentials and generate leads for their firm?  Join us as Josh explains how he went from CFO-for-hire to lead-generation guru inside the quickly expanding world of LinkedIn.

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A 20-Minute Daily Regiment

“You want to find a few approaches that work for you and that you are comfortable with and can commit to. You want to log in to LinkedIn for 15 to 20 minutes a day and know exactly what you’re going to do. … Whether that’s sharing a certain piece of content in certain groups, hosting an update to stay connected with people, or messaging a certain percentage of your connections – you’ll need a plan.”

Thought Leaders and LinkedIn

Interview Links

Josh’s Site

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