081: CFOs & LinkedIn: The Dynamic Duo of Business Development, Josh Turner, Founder, Linked Selling

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How can CFOs leverage LinkedIn to fortify their thought leader credentials and generate leads for their firm?  Join us as Josh explains how he went from CFO-for-hire to lead-generation guru inside the quickly expanding world of LinkedIn.

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A 20-Minute Daily Regiment

“You want to find a few approaches that work for you and that you are comfortable with and can commit to. You want to log in to LinkedIn for 15 to 20 minutes a day and know exactly what you’re going to do. … Whether that’s sharing a certain piece of content in certain groups, hosting an update to stay connected with people, or messaging a certain percentage of your connections – you’ll need a plan.”

Thought Leaders and LinkedIn

Interview Links

Josh’s Site

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