The Source for CFO Thought Leadership
CFO Thought Leader is a media platform dedicated exclusively to the seat of leadership in finance. While many outlets profile a wide range of finance experts, we focus solely on CFOs—because no other role carries the same blend of strategic influence, operational accountability, and leadership reach.
We believe today’s finance leaders can no longer rely on CEOs or peers to carry their message. To engage stakeholders, inspire teams, and open doors, CFOs need compelling narratives of their own. CFO Thought Leader was built to give those narratives visibility and impact.
Through podcasts, short form videos, newsletters, email features, and social amplification, we spotlight the journeys, strategies, and breakthroughs of middle-market CFOs. By hearing these stories firsthand—both wins and setbacks—finance leaders gain the confidence to craft their own leadership narratives and drive the future of finance.
For sponsors, our value is influence, not volume. We provide high-trust, high-engagement access to a hard-to-reach community of decision-makers through multi-channel storytelling. Our partnerships are designed for thought leadership alignment and credibility, not mass-market impressions.
At its core, CFO Thought Leader is about connection: connecting CFOs to one another, connecting sponsors to influential finance voices, and connecting leadership stories to the broader business community.
Our Journey
A little more than a dozen years ago, I was named editor-in-chief of a print magazine for finance executives, one of a succession of business-to-business publications for which I had served as editor over a period of more than 20 years.
It was a tour of duty that careerwise would prove to be both calamitous and transformational: “calamitous” because the business model that had supported print magazines as well as my more-than-two-decade career was quickly collapsing and “transformational” because this collapse finally forced me to look beyond print journalism.
My goal in going forward was to develop an information resource for senior executives and business leaders. Still, I had no idea what type of resource I was going to develop and which group of executives I wanted to serve.
Having attended quite a few finance conferences over the past decade—like you, perhaps—I am well familiar with the theme of “the changing role of the CFO.” It’s a discussion that normally includes a slide or two highlighting the growing number of stakeholders with whom finance leaders have to engage these days.
I was attending one such conference when it occurred to me that many finance leaders were in need of a narrative reboot. In short, they needed to begin explaining themselves and their career experiences in a way that larger numbers of executives could relate to and find more engaging.
At the same time, I realized that mobile technologies could play a big role in the reboot. I was not yet familiar with the podcasting world, but I felt that if my information resource could feature the actual voices of business leaders, we could shed more light on each leader’s emotional intelligence.
As I drilled down on my idea, I became convinced of two things: first, that a narrative reboot would benefit few business leaders more than CFOs, and, second, that few forms of media were better suited to sharing narratives than podcasting.
Along the way, we could inspire other CFOs and finance career builders out there who were looking to advance their own strategic thinking and extend the reach of their thought leadership beyond their own organizations. –Jack Sweeney
SPONSORSHIP OPPORTUNITIES
Regarding our Sponsors: The views, opinions, and perspectives expressed on the CFO Thought Leader podcast are solely those of CFO Thought Leader and its guests and do not necessarily reflect those of any podcast sponsor.
To learn more about our content solutions solutions contact us using the form below.